Syllabus

Course | International Marketing: MKTG 340-01Fall Semester 2014Monday & Wednesday 5:30 PM – 7:20 PMGore 1XX |

Professor | Lee MartinezEmail: LeeMartinez@comcast.netPhone: 801-628-2400Office Hours: After class or by appointmentANGEL: Name of course as it appears on ANGEL |

Course readings | Czinkota, Michael R. and Ronkainen, Ikka A., International Marketing, 10th Edition. Ohio: South-Western Cengage Learning, 2013. ISBN: 978143904584Supplemental articles and class readings will be available via Canvas. I strongly suggest reading and following current events and determining how they pertain to class concepts. |

Course overview | The global marketplace has become a reality. World trade, international monetary policy, foreign direct investments, and E-commerce are everyday business functions. This course covers the adaptations needed when marketing internationally. The purpose of the course is to introduce students to world environmental characteristics and interdependencies, as well as the objectives, strategies, and tactics of marketing programs to various countries and cultures. This class will spend a great deal of time examining marketing strategies across the globe, emphasizing a proactive managerial approach to opportunities. Emphasis will be placed on maintaining global perspectives in approaching marketing topics on gaining knowledge of the tools available to aid international marketers and on practical applications of course concepts. |

Learning goals | This course addresses the following college-wide learning goals: * Global consciousness, social responsibility, and ethical awarenessThis course addresses the following school or program learning goals: * Develop a plan effectively marketing a foreign market (international business)At the end of this course, you will be able to do the following: * To understand the concepts and tools used in analyzing prospective areas for product development and marketing * To apply...