Market Report

Tao Consultants

65 Jiulong Street

GUANGZHOU CHINA 511363

25 September 2013

Mr. Hongdao Chen

JDB (China) beverage co. LTD

DONGGUAN city CHINA

Dear Mr. Chen

Further to your request of 25 September, I hereby attach my report analyzing the market potential for the JDB red-canned herbal tea you are assessing. As discussed with you during our meeting last month, I have paid particular attention in our analysis to the consumer decision-making processes of your target market.

The report provides a detailed breakdown of the product’s possible impact in the marketplace, as well as a full examination of your direct and indirect competitors.

Our researches suggest that the JDB herbal tea has good market potential in the current economic conditions. However, as outlined in my report, shows of possible competition from the other company in China in the next time suggest the need for an accelerated development program in order to set up a most fitting career in the new market. I recommend that your company started with the development of the product, with consideration given to the revised project provided in this report.

I have proposed a number of ways in which you might to marketing mix, while maximizing you domestic sales profile. These suggestions, I think, will not affect the product development, but it will expand the potential domestic market in surprising directions. I will discuss these points in detail in the report.

Thank you and we can discuss the report further at our meeting.

Yours sincerely,

Matt Tan Consultants

A REPORT DESCIRB THE PRODUCT OF

JDB CROPORATION, 2013

Prepared for:

Mr. Hongdao Chen

Submitted: 25 September, 2013

Prepared by: Tao Tao (Matt)

Executive summary

This report was prepared for Hongdao Chen who is the CEO of the JDB Beverage Co. Ltd. Some of materials are according to the content of book and some idea is from my own understanding. Another way is using the website. The target market was described...