Retail Clinic Term Paper

Marketing Plan for Retail Clinics for Target

Candice Weinman

Neil Wisneski

BUNW – B511

Marketing Management

Class Section 5944

October 10, 2014

Target Corporation

Planning Horizon: January 2015 – January 2016

1. Executive Summary

2. Situation Analysis

2.1 Company Overview

2.2 Market Overview

2.3 Market Segmentation

3. Goal

3.1 Ultimate Goal

3.2 Market Objectives

4. Strategy

4.1 Target Market

4.2 Value Proposition

5. Tactics (Marketing Mix)

5.1 Service

5.2 Brand

5.3 Price

5.4 Incentives

5.5 Communications

5.6 Distribution

6. Control

7. Exhibits

1. Executive Summary

Provide a brief overview of the situation, the company's goal, and the proposed course of action

The first Target store opened in 1962 in the Minneapolis suburb of Roseville, Minn., with a focus on convenient shopping at competitive discount prices. Today, Target remains committed to providing a one-stop shopping experience for guests by delivering differentiated merchandise and outstanding value with its Expect More. Pay Less brand promise. Target currently is the second largest general merchandise retailer in America, with Target.com consistently being ranked as one of the most-visited retail Web sites. Target remains committed to its legacy of responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, the corporation has given 5 percent of its income to communities through grants and a variety of programs like Take Charge of Education. Today, that giving equals more than $4 million a week, largely directed towards supporting education. Target is recognized as a leader in innovation across the retail industry. From pioneering the concept of designer partnerships to consistently being best in class in store design, Target remains focused on not only meeting, but exceeding, its guests' needs. To remain relevant to its guests over time, Target continually reinvents its stores,...