Managerial Marketing 5070

3- An August 12, 2002 Business Week article, indicated that by 2007 Dell intended to double revenues to $60 billion. How should Dell go about building the nearly $6 billion annual sales growth needed to achieve that target?

According to the Dell New Horizon article Michael Dell belief on success is “doing the same things we have been doing for a longtime. Picking our spots to focus our engines, and driving the organization behind them.” (Bell, 2014)

This is great concept to ensure consumers that when a Dell is purchased they are buying in a quality product. Once you have consumers believing in your brand it will form a brand loyalty. Mr Dell has enough confidence in his product that his company can create a marketing strategy behind the design of his product. Consumers are more likely to purchase to someone they know and trust. I can testify that when I purchase a Dell I know that I’m getting a quality product. Dells’ concept should continue to be that main focus in order for them to build a sales growth of $6 Billion annually. Apple does a great job with their marketing plan that shows why they are better. I believe this is a key success to Apple however Dell does have a price advantage.

According to Dell New Horizon article in 2000 Dell became aggressive with their price cut on an effort to maintain revenue and grow share. (Bell, 2014)

If Dell focus on low-cost platform that will make computers affordable to consumers they will help eliminate the competition when it comes to personal PC. However, Dell has a huge advantage when it comes to small business. Dell can focus on merchandises sold to small business that are in need of their products. This is a market that can be capitalized buy the business-to-business team. Additionally. Large enterprise such as the Department Of Defense, Hospitals, First Responders and Airports are area of opportunity that can be key focus. Dell has the capacity to compete in that market which will be a great opportunity for...