Swot of Apple

Screening criteria :

Apple did some analysis to see the SWOT of her company and to select goals and missions , the screening criteria benefits helps apple to compare different chances to decide in which way the company go . the criteria are :-

Qualitative : laptop product - a global product– international market –

A touch screen laptop 15.4-inch (diagonal) LED-backlit glossy or optional antiglare widescreen display and rotana display with a CD\DVD reader .

Quantitative :

* The product should reach the breakeven point after a year from the publishing

* The profit should reach 100000 in the first year

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Objectives :

Apple’s mission statement as has been mentioned in there website :

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

General goals :

- Sir Jonathan Ive, who is Senior Vice President of Industrial Design at Apple wrote that apples general goal is to make great products "We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money."

- Become the leading business in the laptop technolochy market

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Company resources :-

Human RES

Other marketing plan :-

Apple has more than one marketing plan to work on , all of the marketing plan focuses on providing new products .

One of the marketing plans is to provide an ipad with two different sizes a mini and the normal one . another markting plan is to...