Mba Questions

Session # Assignment Questions

2&3 TiVo

1. Why is TiVo sales not picking up? How do consumers see TiVo as? Who is TiVo best suited for?

2. How would TiVo affect networks, the advertisers and the cable / satellite companies?

3. Analyse the value proposition of the TiVo offer and the action plan as given at the end of the case?

4. Suggest an alternative marketing strategy and marketing program for TiVo.

4&5 Aqualisa Quartz: Simply a better shower

1. What is the Quartz value proposition to the plumbers? To consumers?

2. Why is the Quartz shower not selling?

3. Aqualisa spent three years and € 5.8MM developing the Quartz. Was the product worth the investment? Is Quartz a Niche Product or a mainstream product?

4. Acqualisa currently has three brands: Aqualisa, Gainsborough and ShowerMax. What is the rationale behind this multiple brand strategy? Does it make sense?

5. What should Rawlinson do to generate sales momentum for the Quartz product? Should he change his marketing strategy to target consumers directly, target the DIY market or target developers? Should he lower the price of Quartz? Or should he do something different altogether?

6 Vanraj Mini Tractors

1. Evaluate the attractiveness of different market segments for Vanraj?

2. Which market segment would you target? Why?

7&8 The New Beetle

1. Why the positioning decision is termed “Mission Impossible”?

2. What are the advantages and disadvantages of various positioning options?

3. How would pricing and media selection choices be affected by the positioning of the car?

9 Matrix Footwear

1. Should Matrix foray into youth market / fashion accessories market? Why?

2. Does product policy impact the value proposition of Matrix store? How?

3. How can Matrix diversify into unrelated areas like fashion accessories without repeating the mistakes of the past?

10&11 UNICEF

1. What is UNICEF? How is it unique?

2. Why is UNICEF rebranding?

3. Evaluate the revised brand essence and brand toolkit?

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