Retorical Writing

Rhetoric writing is a persuasive type of writing where the writer uses special writing technics to convince their audience to do what they want them to do. This type of persuasion is normally done through a series of arguments. Rhetoric is not only writing, but also well thought out images created by persuasive artists. Both writing and image rhetoric follow three main concepts created by Aristotle throughout his everyday arguments. He believed, in order for the writer to be successful in arguments or persuasion, the writer must have credible information, a logical explanation, and some type of emotional appeal towards the audience. Lastly for a rhetorical argument or image to be successful it must be read or shown in the right place at the right time, also known as “Kairos”. Kairos is very crucial to rhetorical writing. If the writer does not send out his argument at the right time, place, or even to the right audience it will fail. With out this the writer’s argument will not persuade any one it was intending on persuading and will have no affect on anyone it was trying to reach.

Rhetoric is used on a daily basis all around us. Companies use it everyday to try to get consumers to buy their products or service, but there is also another big user that practices this type of persuasion. A major user of rhetoric is colleges and universities. Mainly all the schools across the country use rhetoric every year trying to persuade graduating high school seniors to enroll in their university to further their education. They succeed in getting new students every year because they follow the key parts of rhetoric. They send prospective students credible information bragging about all the schools achievements and what they excel most in. They give logic to why their students are the best and specify the advantages their school has over others. The schools also provide the audience with an emotional appeal by telling stories of successful graduated students...