Uk Cheese Market and Demand 2014- Global Market Size, Share, Trend , Growth and Strategy

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The ending of milk quotas post-2015 should bring challenges and opportunities for the market, particularly for British brands. Meanwhile, openness to new formats and trading consumers into territorials should help build category value.

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Table of Content

Introduction

Definition

Abbreviations

Executive Summary

The market

Figure 1: UK retail value sales of cheese, by type, 2012-14

Forecast

Figure 2: Retail value sales of the UK cheese market*, 2009-19

Market factors

Phasing out of EU milk quotas is expected to see a rise in imports

One in five interested in lower-salt cheese

Differing trends in mild and mature wholesale prices

Companies, brands and innovation

Own-label accounts for over half of the UK retail cheese market

Figure 3: Leading manufacturers’ shares in the UK cheese market, by value, 2013/14*

Brands gain share of new launches in 2013

Total adspend falls by a third

The consumer

Cheese enjoys almost universal purchase

Figure 4: Purchase of cheese, by type, July 2012 and July 2014

Usage of cheese on toast falls since 2012

Figure 5: Usage of cheese, by occasion, July 2012 and July 2014

Two thirds would switch, buy less or stop buying if the price of their favourite cheddar rose

Figure 6: Consumer reactions to a 10% rise in the price of their favourite branded cheddar, July 2014

Just one in five cheese users think non-processed cheese is made from all-natural ingredients

Figure 7: Attitudes towards cheese, July 2014

Coated, marinated and non-European cheeses all spark consumers’ interest

Figure 8: Interest in cheese product concepts, July 2014

What we think

Issues and Insights

Leading brands look to grow usage of territorial cheese through snacking

The facts

The...