Us Ranges, Ovens, Cooktops and Microwaves 2014 - Global Market Size, Share, Trend , Growth and Strategy

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While external economic factors are lifting the category as a whole, manufacturers and retailers can gain competitive advantage by catering to a wide variety of lifestyle needs. For many, especially aging Boomers, healthy, fresh eating is an increasingly compelling concern. Younger adults, on the other hand, may see a new cooking appliance as an opportunity to explore new cuisines.

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The market

Improvement in economy and housing bolsters market

Figure 1: Total US sales and fan chart forecast of ranges, ovens, cooktops, and microwaves, at current prices, 2009-19

Remodeling trends higher, creating more opportunities for appliance sales

Figure 2: BuildFax Remodeling Index, 2008-14

Ranges, ovens, and cooktops outpacing microwaves

Figure 3: Total US retail sales of ranges, ovens, cooktops, and microwaves by segment, at current prices, 2012 and 2014

Ownership widespread, but purchase infrequent

Figure 4: Ownership and recency of acquisition of cooking appliances, July 2014

Discretionary factors especially important in driving cooking appliance purchases

Figure 5: Top reasons for most recent purchases of cooking appliances, July 2014

Energy efficiency on appliance shoppers’ radars

Style near the top on the list of must-have features

Figure 6: Interest in oven or range features, July 2014

Especially among older adults, healthy eating could motivate purchase

Culinary exploration could serve as a motivation for younger adults

Figure 7: Attitudes toward cooking and cooking appliances, by age,...