Swot Analysis

KFC SWOT Analysis

SWOT analysis is the activity of evaluating firm’s most significant strengths, weaknesses, opportunities and threats. It’s the key to capitalizing its key strengths, alleviate or overcome its major weaknesses, avoid the significant threats and take advantage of the promising merits.

KFC is a fast foods restaurant chain founded in 1930, which specializes in fried chicken. It is the world’s largest fried chicken chain with over 18,000 outlets in 115 countries and territories around the world.

Strengths and weaknesses represents a firm’s internal capabilities, that is the operating procedures, costs, human resources and the strategic intent involved in the production of core products. Opportunities and threats originate from outside the organization such as competition and poultry supplies in KFC’s case.

Strengths

KFC has the strongest brand in the fast food industry. This is pertinent to consumer loyalty and its attracting of the right sort of franchise.

The quality food it produces is its key strength. The quality is defined the YUM! and controlled by local franchisees. There is a global standard regarding the quality of KFC meals. Its poultry producer in south Africa is a well-established firm funded by Remgro, hence continual improvements in breeding and general rearing techniques thus chicken supplied is of superior quality.

It has 11 original herbs and spices recipe. This chicken recipe is a trade secret and their source of comparative advantage against its competitors. The recipes allow for quick processing time, which makes it more convenient and attractive to prospective customers.

Combination of KFC- pizza Hut and KFC- Taco Bell - Its partnership with other Yum! Brands yields advantage because the restaurant can offer products from its partners and satisfy more customer need.

KFC is the leading in world market among other companies featuring chicken as their main primary product. Bearing its famous slogan and trademark of chicken...