Simeone Napoli

First of all, why choose to sell made-to-measure men’s suits ?

The first reason is because the business model that Richmart offers needs a small investment from your part and has a low risk.

Let’s see the other key points for choosing to offer made-to-measure suits rather than ready-to-wear suits:

Smaller space needed for a made-to-measure shop

For a made-to-measure store you'll need only 15 m2 while for a ready-to-wear store at least 50-150 m2

Low investment for supplying the store

30 samples of suits are enough for a made-to-measure store, while for a store, selling ready-to-wear suits you need at least 200 to 500 samples (one or two pieces of every size). So, offering made-to-measure suits needs a smaller investment. Another advantage is that when the customer makes an order he pays a deposit.

Custom suits with a perfect fit

In the made-to-measure store each peace is made to perfectly fit the client's preferences and measures, while in a ready-to-wear store approximately 30% of the clothes can't be sold because of wrong quantities planning, wrong choice of models and colors, fast changing trends, etc.

Low number of the serving staff

For opening a made-to-measure store one retailer is enough and you don't need an administration staff. For a ready-to-wear store you need 2 to 6 sellers, depending on the store's space and at least one administrator.

Variety of models to choose from

In a ready-to-wear store customers are restricted to available models. Imagine that you can give the client the possibility to choose from a wide range of fabrics and colours and to customize buttons, vents, pockets etc. and have a unique suit made especially for him but at the price of a ready-to-wear suit.

Offer suits at different price levels and attract more customers

In a made-to-measure store you may offer all quality levels according to the client's needs, while in a ready-to-wear shop you should choose a price range and stay there.

A made-to-measure suit can be...