Digital Marketing : Online Competitions

Online Contests and Sweepstakes

Digital Marketing

[Author Name]

Table of Content

Introduction………………………………………………2

Latest Trends……………………………………………..2

Issues/Mistakes………………………………………....6

Recommendations……………………………………...7

Guide………………………………………………………....8

Providers/Requirements/Prices…………………9

Recommendations for Lucy small……………….12

Conclusion………………………………………………...13

References…………………………………………………14

Table of Content

Introduction………………………………………………2

Latest Trends……………………………………………..2

Issues/Mistakes………………………………………....6

Recommendations……………………………………...7

Guide………………………………………………………....8

Providers/Requirements/Prices…………………9

Recommendations for Lucy small……………….12

Conclusion………………………………………………...13

References…………………………………………………14

Marketers often use sweepstakes and online contests in order to attract market attention on their products or services. Even though both sweepstakes and contest are used for the same promotional purposes they differ: While sweepstakes include giveaways with no specific skills required, and winners are chosen at random, online contests might require some specific skills, and winner might be chosen according to them. For businesses online contests and sweepstakes are sources of engagement with the costumers, expressing competitive spirits and increasing brand awareness.

Where do online sweepstakes and contests take place vary according to the decision makers. Platforms vary and they can be on the specific brands website, nowadays there are hundreds of websites which are primarily based on online sweepstakes and contests (http://www.online-sweepstakes.com/ ). With the increase of social media popularity, the platform diversity for the online contests and sweepstakes has increased and nowadays we often see contests on Facebook, Instagram, Twitter or YouTube. The diagram below shows the various platforms for online contests and sweepstakes.

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Latest Trends

In our fast moving world the most common platforms used...