Luxury Cars Market Us 2014 - Global Market Size, Share, Trend , Growth and Strategy

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Luxury car sales have been strong, but seasoned marketers know that any brand is only as good as its next sale. Marketers have an opportunity to sustain the next generation of luxury buyers with impressive ongoing service, next-gen technology, and the possibility of a more comfortable car buying process.

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The market

Luxury car market estimated to top 2.5 million units

Figure 1: Total US unit sales and fan chart forecast of Luxury cars, 2009-19

Entry-level luxury cars now most common vehicle

Figure 2: Total US unit sales of new luxury vehicles, by segment, 2012 and 2014

Key players

Four luxury brands represent nearly 50% market share

Figure 3: Top 4 luxury car brands, July 2013-2014

The consumer

Luxury buyers want new and improved technology

Figure 4: Reasons for wanting another vehicle, by luxury car intenders, May 2014

Young consumers twice as likely to buy compact cars

Figure 5: Luxury car purchase intenders by vehicle body style consideration, by age, May 2014

Luxury car buyers want reliable maintenance and warranties

Figure 6: Incentives and service features important to new vehicle intenders, May 2014

Tech and audio features more likely to influence luxury buyers

Figure 7: Tech and audio features important to luxury vehicle intenders, May 2014

Opportunity for developing technologies to attract luxury car buyers

Figure 8: Interest in developing technologies, functionality, features, and services when purchasing next new luxury car, May 2014

What we think

Issues and Insights

What is next for...