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Category: Business and Industry
Date Submitted: 10/31/2014 02:15 AM
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Given their preference for booking last-minute vacations, it is important for deal or booking sites to provide Quebecers with the ability to research, review and book trips in their native tongue, which is typically French Canadian.
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Table of Content
Introduction
Methodology
Abbreviations
Executive Summary
Market Drivers
Figure 1: Projected trends in the age structure of the Canadian population, 2014-19
The consumer
Three quarters of Canadians are annual travellers
Figure 2: Trips taken and planned, July 2014
Longer winter trips are popular among Canadians
Figure 3: Vacation duration by season, July 2014
Canadians are most likely to travel with their spouse or partner
Canadians are most likely to visit friends and/or relatives on vacation
Figure 4: Types of trips taken by Canadians, July 2014
Three quarters of travellers prioritize cost/budget when travelling
Figure 5: Attitudes towards travel, July 2014
What we think
Issues and Insights
Increasing travel among less affluent Canadians
The facts
The implications
Engaging Canada’s aging population with tailored travel options
The facts
The implications
Focusing on boosting Quebecers’ number of trips
The facts
The implications
Focusing on domestic travel
The facts
The implications
Trend Application
Trend: Switch Off
Trend: FSTR/HYPR
Trend: Prove It
Market Drivers
Key points
Demographic overview
Canadian population count
Figure 6: Share of population of Canada, by territory/province, 2014
Figure 7: Average January and July temperatures in selected cities
Canada’s population is expected to age in the coming years
Figure 8: Projected trends in the age structure of the Canadian population, 2014-19...