Vacation Trends Market Canada 2014 - Global Market Size, Share, Trend , Growth and Strategy

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Date Submitted: 10/31/2014 02:15 AM

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Given their preference for booking last-minute vacations, it is important for deal or booking sites to provide Quebecers with the ability to research, review and book trips in their native tongue, which is typically French Canadian.

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Table of Content

Introduction

Methodology

Abbreviations

Executive Summary

Market Drivers

Figure 1: Projected trends in the age structure of the Canadian population, 2014-19

The consumer

Three quarters of Canadians are annual travellers

Figure 2: Trips taken and planned, July 2014

Longer winter trips are popular among Canadians

Figure 3: Vacation duration by season, July 2014

Canadians are most likely to travel with their spouse or partner

Canadians are most likely to visit friends and/or relatives on vacation

Figure 4: Types of trips taken by Canadians, July 2014

Three quarters of travellers prioritize cost/budget when travelling

Figure 5: Attitudes towards travel, July 2014

What we think

Issues and Insights

Increasing travel among less affluent Canadians

The facts

The implications

Engaging Canada’s aging population with tailored travel options

The facts

The implications

Focusing on boosting Quebecers’ number of trips

The facts

The implications

Focusing on domestic travel

The facts

The implications

Trend Application

Trend: Switch Off

Trend: FSTR/HYPR

Trend: Prove It

Market Drivers

Key points

Demographic overview

Canadian population count

Figure 6: Share of population of Canada, by territory/province, 2014

Figure 7: Average January and July temperatures in selected cities

Canada’s population is expected to age in the coming years

Figure 8: Projected trends in the age structure of the Canadian population, 2014-19...