Aqualisa Quartz

AQUALISA QUARTZ – Simply a Better Shower

I SUMMARY:

Aqualisa Showers Ltd. which is recognized as a top quality premium brand shower manufacturer with great service has launched a revolutionary new shower model in the UK market, which has solutions to the deficiencies existing in the models presently available market. However, in spite of more than 4 months of launch of this ‘Bathroom Expo’ winner shower, the breakthrough innovation product is not selling the volumes as per company’s expectation, reasons for which and possible solutions have been analysed in the case.

Present Aqualisa Quartz Sales (through all channels) = 15 per day

Target Aqualisa Quartz Sales (through all channels) = 150 per day

A 10 fold increase per day is required / desired.

Existing Shower Types in the Market:

1. Electric Shower:

• Doesn’t require hot water supply, no need of boiler to store hot water

• Results in bulky box on the wall

• Low Flow rate

2. Mixer Shower:

• Requires both hot and cold water supply

• Requires additional pump to address pressure problems

• Installation typically requires excavation of bathroom wall

3. Integral Power Shower:

• Requires both hot and cold water supply

• Results in bulky box on the wall

• Regarded less reliable than a mixer shower and pump combination

Salient Features of Aqualisa Quartz (STRENGHTS):

• Higher Water Pressures of upto 18 liters / min

• Accurate and automatic water temperature Setting & Control (avoids fiddling with the Controls)

• Ease of Installation (even untrained person can install instead of experienced plumbers).

• Lesser Installation Time (in half day against 2 days cumbersome job)

• Ease of Servicing / repair (Doesn’t involve excavation of bathroom wall)

• Modern, neat design with push botton controls (Avoids lime scales on stiff valves which are hard to turn and start leaking / wear...