Understanding Marketing

Executive Summary

The present study is on the marketing aspects of the manufacturing process of a particular new product. The marketing aspects of the newly-launched product would include the marketing environment analysis, marketing segmentation and target marketing and positioning strategies in relation to the production and marketing of the newly-manufactured product. The company to be taken into consideration for the context of the study is Goat Milk Powder which has gained a certain reputable image among the lives of the society nowadays. Goat Milk Powder is well known for its High Calcium ,high Protein ,High Magnesium and has been actively manufacturing and producing new products which are more inclined towards the strive of a healthier lifestyle as pursued by the society nowadays. The newly-manufactured product that is to be studied in the context of the study is Cow Milk Powder which is said to be an improved version of the cow’s milk ones produced by Milk Powder in the past. This new Powder of Goat milk is said to contain a high nutritional value due to the vitamins and nutrients provided by the milk added into the calcium and would definitely help in providing a balanced nutritional value to the consumers who are conscious of health benefits and efficiency.

Table of contents

No. Content Page

1.0. Introduction

1

2.0. Marketing environment analysis

2-3

3.0. Marketing segmentation

4-5

4.0. Target marketing and positioning strategies

6-7

5.0. Conclusion

8

6.0. List of references

9

1.0. Introduction

The company taken into consideration for the manufacturing of a new product is Goat Milk Powder where its main company is located in Australia .It is a known fact that Goat Milk Powder is well known for its no artificial color or preservatives and natural drinks which have been huge milk drinks among the different societies of the world. Goat Milk is considered to be life in a society nowadays that...