The Walt Disney

The Walt Disney Company

AGENDA

DISNEY’S BACKGROUND 3

HISTORY 3

OPERATIONS 4

TURNOVER AND CLASSIFICATION 4

Industry level 5

MICHAEL PORTER’S FIVE FORCES ANALYSIS 5

COMPETITIVE STRATEGY ANALYSIS 6

FOCUSES ON DIFFERENTIATION AND A LITTLE BIT OF COST-LEADERSHIP 7

MANAGEMENT AYALYSIS 8

References 14

DISNEY’S BACKGROUND

Dream makes creation, creation brings innovation. Dream big dreams, even though some dreams seems impossible to come true. We still need to have faith and try to focus on any possible chance in order to make the impossible possible. Walt Disney, the founder of The Walt Disney Company, achieved it by proving others wrong. “The difference in winning and losing is most often…NOT QUITTING”, said Walt Disney. By dreaming big dreams, being faithful, being courageous, practicing, and coupling with efforts towards employees to build a delighted working environment and efficient workflow. They committed to make more loyal customers and keep good relations with suppliers.

HISTORY

The Walt Disney Company, also known as “Disney”, originated with its animated characters and expanded into other adjacent businesses with the goal of bringing happiness to families via several different, but related avenues. In October 1923, Walter (“Walt”) and Roy Disney established the Disney Brothers Studio and began creating animated films that would eventually become the foundation of Disney

The 5 years before the War is the creative period. “It all started with a mouse” Walt Disney said. The “mouse” really makes the whole kingdom Disney birth. Disney created Snow White and the Seven Dwarves. This film is the only animated film to rank in the American Film Institute’s list of the 100 greatest American Films of all time. Then Mickey cartoon “steamboat power number” become the world's first sound cartoon movie.

During World War II is the period of adjustment. Because of the war, the company was not allowed to produce videos, so the industry...