E-Commerce

1. Introduction

2.1. Company Overview

Sony Company is one of the best companies which lead a factory of communication, audio, videos and information technology products. A branch of Sony Corporation which headquartered in Tokyo is Sony Europe where it was predicated in Weybridge and Surrey. Managing and developing the electronic industry’s company across Europe are the role of sony company. Bringing new information, modern technologies and new treatment for customer that never happens before are the missions of Sony in order to encourage people to reshape their ideas and to improve their live become better. Sony is being positioned differently with its game, music product and even their e-commerce business to be the one of the best company in the world which leading in the customer’s brands. Other than managing and developing, role in designing, marketing, sales, manufacturing, research and development of consumer and business products in Europe are being handled by Sony Europe (SONY, n.d.).

2.2. Historical of Sony Corporation.

Behind the phenomenal success of Sony, in 1946, Sony Corporation was founded by the concept of two men; engineer Masaru Ibuka and physicist Akio Morita just only invested 190,000 yen to start a business in repairing and produce electrical tools with just 20 employees in the company.

On May 7 1946, Tokyo Telecommunications Engineering which is called as Totsuko (Tokyo Tsushin Kogyo K.K.) was founded in Tokyo. This company did not have any machinery and little scientific tools. In 1955, Sony corporate with Tatsuko Corporation and use Sony’s logo on Totsuko product. After three years, its company began to change its name as Sony Corporation. Sony’s name was created from two concept which are ‘Sonus’ from Latin word with the meaning of Sound while another concept was called as ‘Sonny Boy’ which describing a young generation with freedom and high spirit of will. Sony’s name was accurately describing the company situation...