Intel

SWOT of Intel

STRENGTH

•Intel capacity to produce high speed microprocessor

•Rambus capacity to produce high speed memory chip

•Intel efficient money and marketing muscle

•Favorable investment strategy in Samsung and Micron Technology

Weakness

* Poor Rambus strategy

* Expensive and difficult making of Rambus memory chip

* Flaw in PC boards of Rambus

OPPORTUNITY

* Intel may reap more benefit due to investment in Micron and Samsung

* High profit margin due to its efficient microprocessor

THREAT

* Slowing PC market may hamper Intel's profit

* Dependency on Rambus memory chip will badly effect its Pentium 4 microprocessor chips market along with existing

* Lack of support to Rambus from memory chip producer and chip maker will make the situation more worse

Others Swot of Intel

Strengths  * Asset leverage * High R&D * Innovation * Loyal customers * Market share leadership * Strong management team * Strong brand equity * Freedom

  | Weaknesses  * Diseconomies to scale * Expensive Retail Pricing * Losers |

Opportunities  * Innovation * Product and services expansion * Dancing with the stars | Threats  * Economic slowdown * Exchange rate fluctuations * Price wars * Efficient PC using lower performance IC's * Customers |

ANSOFF MODEL

The team of Intel and Rambus entered in the existing PC market with

existing product so is market penetration.

BCG MATRIX

Intel is at star position with high market growth and market share whereas Rambus is at dog position with low market share and market growth.

POTTER’S MODEL

THE FIVE FORCES

•The threat of entry of new competitors (new entrants) is nil due to slowing PC market

•The threat of substitutes in the form of slowerand cheaper memory chip

•The bargaining power of buyers is more due to slowing PC market

•The bargaining power of suppliersin increased due to availability of cheaper types of memories

•The...