Questionnaire

CUSTOMER SATISFACTION SURVEY FORM

Dear respondent,

We are Year 2 Diploma in Business (Marketing) students who are now doing the assignment for ABDT 3074 Marketing Research. We are carrying out a marketing research about Chatime. Our research title is customer satisfaction on Chatime marketing mix, which are product, price, promotion and place. The nature of this project is to understand customer and how they looking to Chatime, this is important to us to better understand you. Research question included the marketing mix, which are Product, Price, Promotion and Place.

We suggest you to spend approximately 10 minutes to answer questionnaire and your information only be used for academic purpose and won’t use for other purpose. Thank you for your kindness we truly appreciate the input from you towards this research. Should you need any clarification, please do not hesitate to contact me via ginogoh1@hotmail.com.

_____________________ __________________________

GAN CHEE HANG LEONG XIN JIAN, SHAWN

Diploma In Marketing Marketing Research Supervisor

TAR University College FAFB, TAR University College

Section A: Chatime’s Product Quality Satisfaction

Instruction: Please indicate your level of agreement or disagreement with each of these statements. Place a "" mark in the box of your answer.

StronglyDisagree | Disagree | Neither Agree Or Disagree | Agree | StronglyAgree |

1 | 2 | 3 | 4 | 5 |

NO | QUESTION | 1 | 2 | 3 | 4 | 5 |

PQ1 | Chatime’s beverages are too sweet. | | | | | |

PQ2 | Chatime’s beverages have variety of choices. | | | | | |

PQ3 | Chatime’s beverages size is enough for consume. | | | | | |

PQ4 | Chatime’s beverage considered as a healthy drink. | | | | | |

Section B: Chatime’s Beverage Price Acceptance Level

Instruction: Please indicate your level of agreement or disagreement with...