Research Report - Global Gut and Digestive Health Ingredients and Consumer Products Market

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Date Submitted: 11/06/2014 02:19 AM

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ResearchMoz.us include new market research report " Gut and Digestive Health Ingredients and Consumer Products Market: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Millions of consumers are facing gut and digestive health disorders which provides business opportunities for dietary supplement producers looking to provide effective products that can help manage illness and intolerances, as well as promote overall health. Global demand for probiotics is predicted to grow at a CAGR of 6.8% from 2013 to 2018. The gastrointestinal health supplement category saw $1.4 billion in consumer sales in 2011, a 14% percent increase over the previous year.

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The regulatory environment is difficult and the industry is daring flexible interpretations of the regulations in certain regions. Manufacturers will need to consult with local authorities before making a decision on how to represent probiotics or prebiotics on labels. However, a lack of understanding amongst the public regarding fiber importance in the diet, and how much fiber should be consumed on a daily basis, remains a communication hurdle for product manufacturers.

Certain polyphenols seem to act as prebiotic-type substances and offers innovation opportunities for the industry. Additionally, some phenolic acids affect the expression and activity of enzymes involved in the production of inflammatory mediators thought to be important in the development of gut disorders, including colon cancer. Another prospect group of ingredients are dietary enzymes targeting a wide range of digestive health issues. As consumer awareness for this unique category of dietary supplements grows, companies could begin to combine enzymes with other nutrients that can enhance beneficial effects in the gut.

It is expected...