Barclay's Case

Barclays Case Study

1. Company Background:

Barclays has more than 300 years of history and expertise in banking from their beginning in Lombard Street. It all started when John Freame and Thomas Gould started trading as Goldsmith Bankers in London. In 1986 the company came together with 19 private banking businesses to create Barclays and Company Limited. Eventually the company would expand globally and became the first foreign bank to file with Securities and Exchange Commission in Washington D.C. After struggling with CEO leadership in the late 90’s, Barclays hired Matt Barrett as the new CEO. In 2000 PLC was on the top as a retail and financial bank in the UK, it was the 9th largest bank in Europe, had relationships with more than 25% of UK businesses, was responsible for 78% revenue and 80% of group profits in the UK, was introduced as the world’s first index fund, and managed 529 billion pounds of assets.

Barclays’ environment consists of a colossal portion within the broader society, which controls an industry and the firms within it. The following describe the Strengths, Weaknesses, Opportunities and Threats that this company faces:

1. Strengths:

a. Introduced the World’s first index fund, which ultimately showed how many clients/businesses they were serving and how many assets they were managing.

b. Within the corporate banking market, Barclays had a direct relationship with more than 25% of UK businesses. This played a major role into their future acquisitions and relationships with managers in the network.

c. The company covers different sectors of business including wealth management, retail, and banking among others. All these sectors contribute to the well-being of the bank, its employees and stockholders.

d. Rebranded themselves by selling the equities in the investment banking division, which became a collection of subscale businesses with the primary focal points being on debt-related products

e....