Tim Horton's Case Iteration

Business Plan Overview 0101-03 MGMT 1000

For: Professor Que Due: Friday November 4, 2011 @ 5:00 p.m.

Tim Horton’s Business Case First Iteration Executive Summary Tim Horton’s, the king of the bakery and coffee market, can be considered one of the most well-known franchises across North America. The coffee and bakery industry is quickly disappearing, making it even more burdensome to sustain the franchise. Currently, Tim Horton’s has begun to reinvent themselves as they have been faced with numerous issues regarding the company’s declining annual sales – due to factors including other competitive companies and food products (See Exhibit 5). As a result of these decreasing sales, Tim Horton’s must now face an important decision that will greatly impact the company. Although there are numerous alternatives, one major factor they are currently working on is to either improve upon their existing products or create new products in hopes of establishing a competitive advantage over other companies and increasing consumer satisfaction, which in turn will increase their sales. For instance, big competitors like McDonald’s and Subway are introducing a more breakfast friendly menu including coffee and baked goods. Due to arising declining sales pressures, Tim Horton’s has recently added a new lasagna product to their menu in attempt to increase their sales. Background Information Former Canadian hockey star, Tim Horton, is currently one of the most recognizable human beings across the globe; his name continually being plastered across almost all exit ramp signs and down main city streets. His status began to incline during the year of 1964, when he and close acquaintance Ron Joyce, founded the original Tim Horton’s drive-in restaurant, a small shop that specialized in both coffee and doughnuts, located on Ottawa Street in Hamilton, Ontario (Fitzpatrick, 2011). These two were soon found capable of being successful businessmen as this couple soon managed to establish and...