Pacific Green

Pacific Green Industries: An Analysis

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Abstract

The case study provided for review outlined two problems or critical issues. The first of the two issues is how will Pacific Green Industries continue to have the senile coconut resources. As indicated in the case study, many growers are feeling the push to cut the trees early, before they are finished bearing fruit. Pacific Green Industries needs the trees to finish the maturing phase to continue with their goal of using sustainable earthly resources and have the strongest wood product available. How can PGI help ensure plenty of resources will be available in the future (Arancon, 1997)? The second, and most significant, issue defined was as a result of a fire. Pacific Green Industries lost money in 2004 and on, which was directly related to an all-consuming fire of the one and only manufacturing plant in Fiji. Therefore, the company was depending on their China manufacturing plant to handle the load, but costs of transporting the raw resources, taxes, and loss of export incentives crippled any opportunity for profit. In 2011, the insurance company settled out of court and Pacific Green Industries was able to rebuild their Fiji manufacturing plant. How does PGI ensure they do not have another stoppage of work due to a disaster (Lal, 2013)?

Pacific Green Industries: An Analysis

Company History

In 1973, Pacific Green originated as Post & Rail in Sydney, Australia. In the 1980’s, Post & Rail turned its focus to protecting against deforesting. Their research brought them to Fiji, where they discovered large quantities of an untapped renewable resource, coconut palms. In 1986, Post & Rail rebranded as Pacific Green Industries (PGI). PGI took advantage of a saw mill that became available in Fiji, which it bought in 1991. Also in 1991, PGI began exporting to Australia and New Zealand. In 1999, the company began exporting to USA. There was a fire, which consumed...