Cognition Function in Mass Media Usage

Cognition, Relaxation, and Content and Context

As we know cognition is one of the most important system of uses and gratification. Cognition here means the act of coming to know something. This is more like when a person use mass medium to find any information, he or she is using the medium in a cognitive way. For instance, Ali uses firefox to get some information regarding his assignment, so the cognitive way here is when Ali choose firefox to find the information.

Cognition is divided into two which people are expose to media because they want to know current events. For instance, a person is obses with political matters, so he or she will always want to know the progress regarding politics matter that happend in the state or in the world. In addition, the media help people learn about general things that they do not know. Sometimes media help people involve in doing bussiness as we can see nowadays many people out there are busy doing their own bussiness as their side income eventhough they are a doctor, police or lecturer. They got all the ideas on running bussiness through advertisments that are advertise in social media such as facebook, twitter, instagram and other more.

Next, relaxation is one of the form of diversion which means escape from day to day problems and pressures existence.

According to a psychologist, human being are expose too much with the information and stimulation that sometimes lead to sensory overload. Therefore, people will try to reduce their relief by choosing the media as their way of relaxation. There are many content that we can use to relief the pressures or problems that we face which are by watching you tube, listening to the music, read something fun or maybe by posting what we feel on social media.For some people this might be the best way of relaxation and we cannot deny it.

Last but not least, media content and social context is two different things that cannot be define similarly. Audience usage is not only based...