Breaking Down the Myth of Big Data

Breaking Down the Myth of Big Data for B2B Marketing

A collaboration between BIME + Radius

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About this White Paper

A massive rise in conversation around Big Data has flooded business leaders in every department and industry. As the volume of business data continues to grow at a rapid rate, business owners and executives feel an increasing pressure to find ways Big Data can streamline operations and increase revenue. Marketers grow increasingly knowledgeable about how business users can take advantage of Big Data, and the conversation turns towards the complexity of a data-driven world, and the infinite opportunities that come with it. In this collaboration from Big Data Analytics company BIME and Big Data Marketing company Radius, you’ll learn how to build smart, data-driven revenue business strategies.

what you will learn

• • • Building a Data-Driven Marketing Organization Zeroing in on the Data that Matter Most Making the right Data Investments

white paper

Building a Data-Driven Marketing Organization

what are marketing data?

Marketing data refer to business and contact information on target prospects. Before the explosion of data brought on by the Internet and social media, the data to which marketers had access about their customers were limited to broad, firmographic categories. Because of limited data, marketers segmented customers based on vague attributes, including region, industry, and company size. Today’s marketers can access detailed, real-time insights about millions of businesses around the world. As access to data grows, so too do the segmenting options available to marketers. From Diverse Data to Diversifying Data There are more and more diverse types of data— from basic contact info to web activities and social media interactions and up to motion data (derived from the IoT devices connected to the cloud). These diverse types1 bring along with them different sources, APIs to get connected to, and data formats that...