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Promotions – Designing & Deploying New promotions

Standard Operating Procedure

SOP – Design & Deploying New Promotions

Foreword

Promotion is a form of business communication that uses various methods to reach a target audience with a particular message in order to achieve organizational goals. Every poker room or casino house must engage in some type of promotion. In poker and casino industry the major part of attracting players is by offering exciting promotions. Promotions vary from card rooms to card rooms, on kind of players, gender wise, according to demography and kind of play. We shall see how to design promotions and what attributes to keep in mind while designing them.

A proper research is needed before coming up with any new promotion. One should understand the need of an hour. There are various purposes and occasions for which promotions are designed.

Index

1. Objective

2. Research

3. Finding Feasibility

4. Design New Structure

5. Check for loopholes

6. Verification

7. Content Generation

8. Graphic Designs

9. Setting up Tournaments

10. Deployment

Objective

The primary objective is to bring more and more players and see regular activity at Atlantis Network.

This is achievable by convincing players to make a decision that benefits them, operator and the network

Players can be convinced by launching promotions those are unique, offering values, and helping players to build bankrolls in easy way, consistent and efficient way.

Now, there are various reasons for which a promotion has to be made. These reasons are as follows

1. Specific Event or Occasion

2. Retention

Specific Event or Occasion

Poker and casinos are the mediums of entertainment by having fun and winning bankrolls. History has shown players are more active at gambling or playing poker during specific events either to celebrate their joy or to win more during their leisure time.

Players bet and play heavy...