Marketing Planning Process

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|MARKETING PLANNING PROCESS |

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|Marketing plan to address trends that will improve the performance of Africom’s mobile broadband service. |

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|MEMBERSHIP NUMBER : 14593241 |

I confirm that in forwarding this assessment for marking, I understand and have applies the CIM policies relating to word count, plagiarism and collusion for all tasks. This assessment is the result of my own independent work except where otherwise stated. Other sources are acknowledged in the body of the text, a bibliography has been appended and Harvard referencing has been used. I have not shared my work with other candidates. I further confirm that I have submitted an electronic copy of this assessment to CIM in accordance with the regulations.

WORD COUNT

EXECUTIVE SUMMARY: 318

TASK 1: 2771 words

TASK 2: 3266 words

TASK 3: 2716 words

TABLE OF CONTENTS

|TASK |CONTENTS |PAGE |

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| |Executive Summary |3 |

|1 |Scenario & Rationale |4 |

| |Marketing Audit,...