Intercultural in Business

Savonia UAS |

Study Journal |

Multicultural organization |

|

Dinh Tue |

12/16/2013 |

|

Table of Contents

Intercultural in business 1

Communication model. 1

Micro- and Macrolevel Cultural Adaptation 2

Cross-cultural communication Lewis model 2

Communication patterns at meetings in some countries 3

Cultural Categories 5

Areas of Cross-cultural Misunderstanding 5

Cultural types: The Lewis model 5

Hofstede’s dimension of culture 8

Individualism versus Collectivism 8

Uncertainty avoidance 9

Power distance 9

Masculinity versus femininity 9

Short-term orientation versus Long-term orientation 10

Cultural dimension by Trompenaars 10

Universalism versus Particularism 10

Specific/analyzing versus Diffuse/integrating 10

Individualism versus Communitarianism 11

Affectivity/emotional versus Neutrality/neutral 11

Achievement versus Ascription 11

Inner directed versus Outer directed 11

Sequential time versus Synchronic time 12

International day assignment 12

References 14

Brett, R.D. 2011. Cultural Differences - The Past, Present, Future Conundrum[webpage]. [Accessed 18 November 2013]. Available from: http://thearticulateceo.typepad.com/my-blog/2011/09/cultural-differences-the-past-present-future-conundrum.html 14

Jon Long and Nerida Aitken, 2011. Lawers. The Pros & Cons of Collectivism vs. Individualism. Kuopio 8 December 2013. Presentation. 15

Lewis, R.D. 2007. The Cultural Imperative Global Trends in the 21st century. Nicholas Breaky Publishing. WS Boockwell. Finland 15

Lewis, R.D. 2008. Cross-cultural communication. A visual approach. 2nd ed. W.S Bookwell. Finland 15

Intercultural in business

Communication model.

According to the graph, our processes of decoding of messages and encoding of messages are influenced by our environment, and many layers of cultural influences. The layers include cultural influences, sociocultural influences, psychocultural influences. As a result, the same...