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Segmentation , Taget marketing and Positioning .

Segmentation , Targeting and positioning are the process that divide the market into a

different groups and find their needs , characteristics , or their behaviour that they

might require from the market .

Segmentation : Information had been collected from proton to do their segmentation .

Proton demographic variable which is their income of the customers that we target

for the market . This demographic variable income help Proton to find which customer

that able to afford for its from the product range . For an example such as Proton

and Perodua , Proton are for middle class because the price are reasonable and

affordable while Perodua price are less attract the customers whose income are not

fixed . Another demographic variable is for occupation whose works and has needed a

car . Proton target for those middle class that works and have the ability to pay every

month . While Perodua are target for those upper middle class that had a high salary

paid Rm 2,000 a month and above .

Targeting : Once the target are segmented categorize and appraise , the marketers will

decide which and how many segments they will target based on their evaluation . A

target of a market consists of buyers that have a different unique and characteristics.

To help in the selection target market Proton company has use a differentiated

marketing approach . By offering the products and dissimilarity to segments every

companies wanted a higher sales and a tougher position in all segments and the

marketing mix for each segments by exclusive segments would have a higher pricing and sophisticated value by having an advertising and...