Café de Coral Swot

SWOT Analysis

Strengths

To begin with, Café de Coral have strong capital supported by Café de Coral Holdings in Hong Kong. Café de Coral Holdings has invested a huge capital on advertisement to promote their products and render the customer understand about Café de Coral deeply.

Second, Café de Coral is a well-known local brand and have a good reputation; well goodwill; product diversification and high quality in Hong Kong which attract different segments of customer. From the students to the family, the dishes style were totally fit to the customers to enjoy their meal.

Third, Café de Coral set up the "Coral Professional School of Management" as a training base so that they have the job related knowledge, professional service and skills, also they will have a regular staff training to enhance their personal skills. Moreover, they will pass through the "mystery shopper" program to assess the staff attitude and quality of the workers thus to the pursuit of self-improvement and further enhance the service quality.

Fourth, Café de Coral has conduct in-depth surveys to understand better the tastes and needs of the customers. They work hard to perfect the flavor, portion and combination of their fares on offer. To address customers’ concerns towards healthy diet, Café de Coral has introduced a string of fresh and balanced dishes in recent years which promotes the healthy dietary concept of "three less"(less oil, salt and sugar) and "more fruit and vegetable".

Regarding the environment, Café de Coral provide a comfortable place for the customer. Also, customer can seat for the whole day to enjoy the product and service. Moreover, Café de Coral has the good location of the branch store. Most of the stores are distribute in the shopping mall, residential areas and busy areas. It provides sufficient source of customer. Final but not least, Café de Coral have strong morality. The company not only just develops the business, but also prevents the world environment at...