Nutal Resources

1)What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Why?

We know that sports are very important to play a great role for nation's popularity.And sports are very   important part of the culture of the United States. When planning to expend a U.S franchise overseas, you must think of the factors of local cultures. When we think manage to sports as a international label we must understand the cultural differences of their countries. Culture can include social structures, religion, manners and customs, values and attitudes, language, and personal communication.

  Whenever you got historical knowledge of American sports, American teams were comprised of primarily only American athletes or American trained athletes. But now as the American sport franchises try and go global they are scouting and recruiting foreign athletes, which makes not only that team but also it might make that sport popular with that country of which these foreign players come from. Just like with any business wanting to go global they have to be willing to adapt to that countries customs and rules, for sports it might mean how they play the sport or the rules of the sport and the over all sportsmanship.

The big problems of expanding into other countries is overcoming the cultural barriers.It is as easy to understand but as hard to intermingle with those valuable things. Just because something is popular in the United States does not necessarily mean that it will be popular in other countries. Culture is developed according to their geographical scenario.Every country has its own culture, and you may not be able to accurately predict what people in that culture will enjoy. Before getting involved in another country, it makes sense to do some market research so that you can minimize this risk.

That is why we need to understand the people's views that how they accept sports to their life.As we discussed there are many things which affect the...