Nokia Ppt

Presented By:

Abdul Haseeb Shah,Ihsan Ullah Khan Shahid Khan , Sameer Khwaja, Yamna Ihtisham ,

Course Facilitator: Imran Wazir

PRESENTATION INCLUDE

History  Mission statement  Brand personality  Market Segmentation  Market Targeting  Positioning  4Ps  BCG Matrix  SWOT analysis  Why Nokia ?



HISTORY OF NOKIA



Nokia is a Finland based company, incorporated in 1967. Nokia started of as a pulp, rubber and cable manufacturing company to a major manufacturer of mobile devices. It’s the leading manufacturer of mobile devices. Nokia offers a wide range of mobile devices with the experience in music, video, imaging, gaming and a lot more. It also provides the services for network operators. Company recorded revenues of 41,121 Million € in 2007 about 20.3 % increase from 2006.













Company offers its products in 150 countries. Its HQ is in Espoo, Finland and employees about 68,500 people . Other company of Nokia are in China , Hungry , Germany , Korea and India

MISSION STATEMENT



Everyone has a need to communicate and share. Nokia helps people to fulfill this need and we help people feel close to what matters to them. We focus on providing consumers with very human technology – technology that is intuitive, a joy to use, and beautiful. We are living in an era where connectivity is becoming truly ubiquitous. The communications industry continues to change and the internet is at the center of this transformation. Today, the internet is Nokia's quest. Strategy: Nokia's strategy relies on growing, transforming, and building the Nokia business to ensure its future success.





BRAND PERSONALITY



Nokia focused on building customer relationship and trust. Building friendship and trust is the heart of Nokia brand. Logo shows their brand personality.





MARKET SEGMENTATION



Entry level:(Rs 2,500-6,000) Nokia targeted low income people and first time mobile buyers in this series . Sets...