Submitted by: Submitted by zaunkoenig
Views: 82
Words: 1247
Pages: 5
Category: Business and Industry
Date Submitted: 11/16/2014 01:08 PM
Agenda
• • Facts
about
The
Body
Shop
The
Growth
stategy
– Frenchising
– Going
public
– The
new
CEO
The
impact
of
the
new
CEO
– Changes
– Cash
Flow
Management
Analysis
– T-‐Account
ForecasAng
– Percantage
of
Sales
ForecasAng
– Results
– Possible
SoluAons
1
•
•
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Facts
about
The
Body
Shop
The historic development of The Body Shop
1976 First shop
1977 1984 Have 1998 CEO the capital 2001 to raise 2001 plans Frenchising Frenchising Going Public New Buyout
Analysis
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2
Facts
about
The
Body
Shop
1976 1977 1984 Have 1998 CEO the capital 2001 to raise 2001 plans Frenchising First shop Frenchising Going Public New Buyout Analysis
One of England's best known retailers of cosmetics and personal care products Known for • pioneering the natural-ingredient cosmetics market • establishing social responsibility as an integral part of company operations Received attention for its ethical stances • its refusal to use ingredients that are tested on animals, • its monetary donations to the communities in which it operates, • its business partnerships with developing countries
3
The first shop was opened in 1976 by Anita Roddick
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The
Growth
Strategy
1976 1977 1984 Have 1998 CEO the capital 2001 to raise 2001 plans Frenchising First shop Frenchising Going Public New Buyout Analysis
Defini&on
franchising:
An
authorisaAon
to
sell
a
company‘s
goods
or
services
in
a
parAcular
place.
Franchises
of
The
Body
Shop
(1987/1994)
100%
80%
60%
40%
20%
0%
1987
1994
63%
89%
Benefits
Brand
becomes
well
known
...