Essay

Ti tl e

Examining the Use of Social Media and Its Impact on Corporate Commerce

Assessment A, Part One - Evaluating the Pros and Cons of Different Social Media Sites

Identify the pros and cons for each site.

Blogger Con: Security - possible transmission of untrustworthy links

Blogger Pro: Too much information - public disclosure

Blogger Pro: Ability to receive instant feedback from product demographics

Blogger Pro: Limited visual presentation of product

Blogger Pro: Media convergence - showing text, screen shots, videos

Digg Con: Security - possible transmission of untrustworthy links

Digg Pro: Ability to receive instant feedback from product demographics

Digg Pro: Limited access from target audience

Facebook Pro: Ability to create a community

Facebook Pro: Ability to incorporate elements of other social media sites

Facebook Pro: Mass customization - widespread use among target audience

Facebook Pro: Instant communication to large groups

Facebook Pro: Mobility - viewing on a cell photo adds to the audience

Facebook Pro: Ability to receive instant feedback from product demographics

Facebook Pro: Ability to post relevant, up-to-the-minute news and updates

Facebook Pro: Media convergence - showing text, screen shots, videos

Flickr Con: Not a good way to build buzz in the beginning

Flickr Pro: Ability to receive instant feedback from product demographics

Flickr Pro: Ability to post relevant, up-to-the-minute news and updates

Flickr Pro: Ability to filter comments via an approval mechanism

Metacafe Pro: Not relevant to the niche audience

Twitter Pro: Ability to receive instant feedback from product demographics

Twitter Pro: Limited visual presentation of product

Twitter Pro: Character Limits

Twitter Pro: Ability to post relevant, up-to-the-minute news and updates

Twitter Pro: Media convergence - showing text, screen shots, videos

Flickr Pro: Ability to post relevant, up-to-the-minute...