Recent Research on Kenyas Cards and Payments Industry Trend and Forecast Share

Most up-to-date research on "Kenyas Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape" to its huge collection of research reports.

Synopsis

The report provides top-level market analysis, information and insights on Kenya's cards and payments industry, including:

Current and forecast values for each category of Kenya's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards

Comprehensive analysis of the industry’s market attractiveness and future growth areas

Analysis of various market drivers and regulations governing Kenya's cards and payments industry

Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market

Comprehensive analysis of consumer attitudes and buying preferences for cards

The competitive landscape of Kenya's cards and payments industry

Browse Detail Report With TOC @ http://www.researchmoz.us/kenyas-cards-and-payments-industry-emerging-opportunities-trends-size-drivers-strategies-products-and-competitive-landscape-report.html

Executive summary

Kenya is developing into a hub for electronic payments, and is likely to become a focal point for wider growth across east Africa. A number of economic and demographic factors have driven the growth of the Kenyan cards and payments industry. The country is renowned as one of the most peaceful and stable in Africa. Demographically and economically, the country is well positioned, with an average age of just 18, and expectations of healthy GDP growth over the forecast period (2014–2018). Young populations are typically more willing to embrace innovation and technology, and have long working lives ahead of them, making them more likely to become wealthier and consume more banking products and services.

In terms of the number of cards in circulation,...