Marketing 441

TO: Prospective Business Partners

FROM: Team C

DATE: November 17, 2014

SUBJECT: Business Opportunity

Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:

* Describe the results of your competitive analysis.

* Explain the characteristics of the market niche to which the product or service will be targeted.

* Provide your recommendation of brand characteristics that will support the total product’s value.

* Specify the overall value proposition of the total product

* Recommend unique product characteristics that will appeal to the targeted market niche.

Dear Prospective Business Partners,

Our new restaurant, Healthy Life Style will cater towards people who are looking for a healthier alternative to fast food restaurants. Our restaurant is for the individual or family that does not have the time to prepare a healthy meal at home and would like to eat at a restaurant that serves food that taste good and is good for you. Based on extensive research we have evidence to support the means for a restaurant that serves fresh hand pick organic fruits, vegetables and meats. Our goal is to open the first Healthy Life Style restaurant in Walnut Creek California were people are more health conscious and would benefit from our new dining option. We are asking you to join us in this new partnership to achieve this goal.

Results of your competitive analysis

After some thorough research on our company’s competitors and similar products and markets we have developed a competitive analysis to see our customers strengths and weaknesses. Based on the current market competition for our style of business is stretched thin. There are many companies and stores offering organic and healthy meals, but not to many restaurants are 100% healthy as our company is. Some strength our competitors have is that not everyone wants to go out to eat all the time, which will take some of our...