Strategic Planning

Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business

Jamall D. Mckay

BUS/475

November 5, 2014

Muhammed Ovase

Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business

It can be said that a company’s success is contingent upon its business model and strategic planning. It is a company’s responsibility to create its stake in its given industry, business, tactical strategies and goals. The document that has been provided will illustrate comprehensive research and strategic vision statements of Sigmovir Biosystems Inc., as well as the overall effectiveness and Competitive advantages Sigmovir has over its rivals. It will additionally spotlight key values through the mission of the company and products as well as vision declaration. These values will assist in creating strategies for earning more income, customer satisfaction and satisfying stakeholders.

Analysis

Sigmovir’s new product business plan entails a new state of the art way for enhancing cures for Herpes Simplex 1 and 2 (HSV-1/2). This biotechnology based company proved useful by becoming the only company in its industry to successfully discover a cure for genital herpes by using the Cotton Rat Model. Considering the research was funded by grants via the National Institute of health, recent spikes in contracts offered to Sigmovir has also caused a great deal of revenue for the company.

Each client who agrees to a contract with Sigmovir also receives and extensive play by play video illustrating all of the steps in the process after completion of the study. If these studies prove successful and non-harmful to the human species, approval for human test trials will have an amazing effect on human civilization.

At Sigmovir Biosystems, Inc. we believe that using the right model of human infectious diseases advances science and creates a fast track to...