Royall Dutch Shell

CASE: ROYAL DUTCH SHELL

A bout:

Almost 200 years ago, a London historic dealer began importing sea shell from the Far East to supply a fashion for exotic décor. Marcus Samuel enterprise arranged the foundation for a thriving import and export business later run by his sons, Marcus Junior and Sam. At this time oil was largely used in lighting and lubricants and the industry was based in Baku and Russia with it is large reserve of high quality oil and strategic natural harbor. The arrival of the internal combustion engine in 1886 to a demand for transport fuel, Building on their shipping expertise the Samuel brothers commissioned a fleet of steamers to carry oil in bulk. They revolutionized oil transport with the maiden voyage of their first tanker, Murex. In 1892 murex was the first ever tanker to transit the Suez Canal. The brother company was name the shell transport and trading company in 1897. It used a mussel shell as it logo. Shell transport activity in the East combined with a search for new sources of oil to reduce dependence on Russia brought it into contact with Royal Dutch petroleum. The two companies join force in 1903 to protect themselves against the dominance of standard oil. They fully merged into the Royal Dutch Shell group in 1907. Shell changed its logo to the scallop shell or pectin which is used today. By the end of the 1920 Shell was the world leading Oil Company producing 11% of the world crude and owning 10% of it tanker tonnage. The 1930 were difficult the group assets in Mexico were seized and it was forced to concede generous terms to the Venezuelan government when it nationalized it oil fields. From the mid 1990 public scrutiny of the oil industry intensified as environmental issues gained prominence. Shell was criticized over plan to dispose of the Brent spar platform and also ran into difficulties in Nigeria. As the new millennium got under way shell expanded in china and Russia. In 2005 shell dissolved its old corporate structure...