Submitted by: Submitted by 652652
Views: 83
Words: 22076
Pages: 89
Category: Business and Industry
Date Submitted: 11/21/2014 04:43 PM
Xiaolan Liu
Mai Huong Nguyen
Beatriz Ornelas
Jay Sotto
Abstract
Zynga Inc. had fallen under financial hardship shortly after the company decided to go public in 2011. The company has struggled due to both external and internal factors affecting the company. Outside pressures such as stockholder expectations and pressures to succeed may have pushed Zynga to expand itself too quickly. Internal mistakes have produced negative consequences in different departments such as Human Resources, Management, Marketing, Finance, and Technological research and development. The company must develop a new strategy to turn itself around before the losses become too much to handle. A new CEO with a history of success and cost cutting decision making is a good start in the right direction for Zynga. An in-depth analysis will show areas that the company is struggling in and from there the company will be better equipped to decide what steps to perform next. The next few steps made by Zynga will be very important in deciding how the company performs in the future.
Table of Contents
5 C’s Analysis 3
Company 3
Consumers 8
Competitors 11
Collaborators 16
Context 16
Zynga SWOT Analysis 17
Strengths 17
Weaknesses 18
Opportunities 18
Threats 19
Timeline 21
Problems Analysis 23
Industry Chain 23
Strategy Analysis 23
Financial Analysis 28
Technical Analysis 35
Marketing Analysis 39
Human Resources 45
Management 51
Solution Approaches 60
1. Developing Innovative Games 60
2. Expand to Asian countries: China, Korea, and Japan. 65
3. Improve Human Resource Management and Company Culture 68
Conclusion 72
References 73
5 C’s Analysis
Company
Zynga Inc. was founded in April, 2007, in San Francisco by Mark Pincus with the name “Presidio Media,” a limited liabilities company. In November 2010, Pincus changed the company name to Zynga Inc. after his late beloved American Bulldog “Zinga”. The company also used the bulldog image for...