Analysis

To: Board of Directors and CEO, The Big Pizza

From: Rayzhaun Jones, Vice President

Date: October 12, 2014

Subject: The Big Pizza Brand

Marketing products and services is an essential part of running a business, but identifying ways to run a successful business can be tricky. Branding is just as important for small businesses as it is for businesses with big names. Many corporate brands try to look more like small businesses in orders to appeal to consumers that prefer to support independent brands.

Many business owners already understand that branding is essential to their business, but they don’t understand why. They recognize the link between a successful business and strong branding and aspire to build a brand that emulates similar success for themselves. The benefits that a strategically defined brand can bring are the same as when people fall in love with one another. When customers connect, it leads to higher sales and a better brand differentiation. I have a list of several tips on how to implement branding the business successfully.

1. Start by defining the brand. Review the product or the service the business offers, pinpoint what it occupies in the market and research the needs of the customers. The brand character should promote the business.

2. Choose the business location. Where the business is located may be the most important decision made. Many factors come into play such as proximity to suppliers, the competition, transportation access, demographics, and regulations.

3. Consider what is driving the business. What does the business believe in, what is its purpose and who its brand heroes are? These things can help establish the brands emotive positioning.

4. Build a relationship with the customers. Be clear as to who and what your company is and be true to its values.

5. Always speak to the customers respectfully. This will help reinforce the businesses character and clarify its offering so customers are aware as to...