Media Marketing

1) Online and social media marketing could provide competitive advantages in the airport industry for several reasons. Social media marketing is greatly important because it focuses on using social media portals to create a positive influence on consumers or it helps gear customers to the organizations brand. The main competitive advantages that social media marketing allows are the ability of a company to directly communicate with their customers and build relationships with them. This allows marketers to be able to zero in on the wants and needs of the customers, as well create a sense of community and quality customer service. Using this type of marketing allows the use of different social media avenues that will connect the companies brand or message directly to the public, which helps strengthen their brand. It also allows the company to generate more sales by connecting with the customers through promotional ads, discounts, and sales. By reaching people through social media you are able to compete with other rivalry airports on flight prices, and find better ways to accommodate your customers.

2) Yes I think firms that market products for children have special ethical responsibilities when they advertise because marketers must be diligent to understand the legal systems relationship to their marketing decisions. There are numerous laws and regulations that force these guidelines and aim these firms to focus on upholding certain ethical responsibilities that will affect their activities. The idea is to have concern for what is right and wrong; it is the firm’s responsibility to do what is morally right. When dealing with children ethics is important because they have not yet developed the skills receive marketing messages critically, and children believe everything that they see and hear.

3) 1. Opportunities

a. Blue Mountain can triple bottling capacity without considerable re-tooling of the facility.

b. Growing loyal customer base, strong...