Coffee Shop

Project Feasibility Study

* I.Introduction

A.Name of Business 

The name of the café is HotSpot. 

B.Type of Business 

The type of this business is Individual Proprietorship. This type of business entity is owned and run by an individual. In this type, there is no legal distinction between the owner and the business. Since this is the simplest among all the types of business, I chose to run this type.

C.Location 

Olaya District, Riyadh, Kingdom of Saudi Arabia. The businesswoman chose that location because she observes that there are many students and office employees that pass by there. 

II.Marketing Plan Preparation

A.Product Name/ Description 

The businesswoman will be putting up a coffeehouse which she will call “HotSpot.” This name was chosen for hot spot means a lively entertainment place. In addition to that, there will also be wireless internet connection. The shop will have three parts; the first will be a soundproof room wherein music will be played, second will be a quiet room for the customers who prefer to stay in a quiet place, and third will be a smoking area.

B.Target Market 

People within the vicinity – students, office employees, and passers

C.Positioning Target 

There are a number of popular coffee shops in Riyadh. The most popular is the “Starbucks.” Others are Seattle’s Best, Coffee Day, Pascucci, and Lenotré. 

D. Objectives

1.To come up with a sales target of 120,000 PHP

2. To come up with a sales budget of 80,000 PHP

E. Marketing Mixed Strategy

1. Pricing

Coffee

| cold| hot |

short| 10.00 SR| 5.00 SR|

tall| 12.00 SR| 7.00 SR|

grand| 15.00 SR| 10.00 SR|...