Submitted by: Submitted by abofaraj
Views: 49
Words: 10200
Pages: 41
Category: Business and Industry
Date Submitted: 11/23/2014 04:24 PM
Chapter 1: What is CB and Why Should I Care?
TRUE/FALSE
1. An understanding of consumer behavior can translate into better public policy for governments.
ANS: T PTS: 1 DIF: Difficulty: Easy
OBJ: LO: 1-1 NAT: BUSPROG: Reflective Thinking STA: DISC: Customer
TOP: A-head: Consumption and Consumer Behavior KEY: Bloom's: Knowledge
2. While consumer behavior refers to human thought and action, it is not considered a field of study.
ANS: F
Consumer behavior can be defined from two different perspectives: (1) human thought and action and (2) a field of study that is developing an accumulated body of knowledge.
PTS: 1 DIF: Difficulty: Moderate OBJ: LO: 1-1
NAT: BUSPROG: Reflective Thinking STA: DISC: Customer
TOP: A-head: Consumption and Consumer Behavior KEY: Bloom's: Comprehension
3. Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.
ANS: T PTS: 1 DIF: Difficulty: Easy
OBJ: LO: 1-1 NAT: BUSPROG: Reflective Thinking STA: DISC: Customer
TOP: A-head: Consumption and Consumer Behavior KEY: Bloom's: Knowledge
4. A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.
ANS: F
A want is a specific desire that spells out a way a consumer can go about addressing a recognized need.
PTS: 1 DIF: Difficulty: Easy OBJ: LO: 1-1
NAT: BUSPROG: Reflective Thinking STA: DISC: Customer
TOP: A-head: Consumption and Consumer Behavior KEY: Bloom's: Comprehension
5. The basic consumption process begins with the consumer recognizing that he or she wants something new.
ANS: F
The consumption process begins with the recognition of a need. A want is a specific desire that spells out a way a consumer can go about addressing a recognized need.
PTS: 1 DIF: Difficulty: Easy OBJ: LO: 1-1
NAT: BUSPROG: Reflective Thinking STA: DISC: Customer
TOP: A-head: Consumption and Consumer Behavior KEY: Bloom's: Comprehension
6. An...