Community Services

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Date Submitted: 11/24/2014 05:06 AM

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The relationsjip

The "community dialogue" is a stakeholder forum set up to ensure that interaction and information sharing between the local community and Volkswagen is characterised by a sense of trust.

Our objective is to create transparency and develop mutual understanding and trust. This is often a good way of defusing any potential conflicts of interest in a level-headed manner from the outset.

The VWN Hanover site has evolved historically and its proximity to the surrounding residential areas means that the impact of production processes (such as odours and noise disruption) on the local community cannot be completely negated; it is possible to reduce any impact though. The "community dialogue" was set up in 1998 with a view to protecting the interests of both the local community and Volkswagen. The idea quickly developed into a forum for constructively sharing opinions and discussing matters in detail. There is particularly in-depth dialogue with the contact group that is appointed from among the participants; this group meets several times a year with Volkswagen representatives to discuss any issues. The contact group representatives pass on the key information to the local community, while at the same time gathering and collating their proposals and concerns. Numerous suggestions, requests and proposals from the local community have already been taken up and implemented by Volkswagen.

These regular meetings between Volkswagen representatives and the local community, including representatives from institutions such as schools, environmental associations and other official bodies, have become something of a tradition and have resulted in a trusting relationship that is beneficial to all parties.  

I am sure many of you out there would be interested to know about how famous logos of successful companies evolve with time. What are the factors that lead companies to redesign their logos?

For your interest here I have taken the case study of the...