Neptune Casestudy

Neptune Gourmet seafood is the third leading seafood distributor in North America. They market frozen and processed seafood to retailers, their products are considered high quality brand seafood, and Market prices are changes daily with seafood, meat and fruits to customers who want to have quality goods. The knowledge creative organization’s strategy is to be one step ahead of the competitor and view customers and products as a whole—a total package. A customer cannot make do or survive without the product or service that the organization is soliciting. Of course, not all creative endeavors from these organizations are successes.

Customer by based on quality and quantity “They expect prices to vary, the prices of fruits and vegetables and flower change all the time don’t they (37)”. This case study is trying to address a variety of solutions varying from short term and long-term goals to what Neptune Gold is trying do to stay a top of the line product. There are several marketing concepts used in today’s marketing profession. Each concept uses different ways to capture their targeted groups and has advantages and disadvantages (Kotler and Keller, 2009).

Neptune is has excess inventory that they need to get rid of; as long as it sits unsold they are loosing revenue. With today’s economic uncertainty, companies need to set realistic goals and employ solid strategies to meet ever-changing human and social needs.

The seafood business is demanding and fluctuates so coming up with a strategic plan to initiate big changes; Neptune is being advised that they need to evaluate their prices, slash prices by 40% - 50% or even come up with a product Neptune Silver. “Hargrove is reluctant to leave money by refusing to react to supply and demand fluctuations “.

Reducing Neptune’s’ prices could cause for significant loss of profit for the gourmet seafood company. The short and long term goals could be affected as well as the brand. Hargrove believes, “if you slash...