Case Study 1

Introduction

  Mr. Andy Mallari opened a small shop selling transistor radios and other electronic parts in Cabanatuan City in 1979. His business grew and by 1990 he was able to save money and purchased a 300 square meter lot and built a two-storey building. He expanded his business in other big towns of San Jose City, Gapan and Guimba in which his current operations cover sales and repair. By this time he employs five salesladies in Cabanatuan and six technicians.

Mr. Mallari’s perspective has changed drastically after he met his former classmate Estelito Chan who now has a well-established appliance assembly plant in Manila. He said that he didn’t start big but rather as a subcontractor for a large assembly plant until he was able to establish his own factory.

Mr. Mallari has three sons, all belonging to the top ten in their respective classes. His oldest is about ready to enter college and is thinking of sending him to an engineering school. He thinks all three have the potential to help him realize his dream of establishing his own assembly plant.

PROBLEM

1.What college courses will best suit Mr. Mallari’s sons? 

a.Will Mr. Mallari’s sons accept their father’s idea?

 2.How will Mr. Mallari established his own assembly plan?

 OBJECTIVES 

· To be able to determine the right college courses for each of Mr. Mallari’s sons

· Persuade Mr. Mallari’s sons to take the college courses their father picked for them.

· Pursue Mr. Mallari’s dream to have his own well established plant 

 ANALYSIS

Areas of Considerations:

· Personal Opinion of Mr. Mallari’s sons

· Interest of Mr. Mallari’s sons

1.Demand

· External- the demand for electronic parts that are used in the assembly andmaintenance of radios, tape recorders amplifiers and various selected appliancesin other towns.

· Internal-the demand for more man power to serve all the customers variousneeds in terms of repair or sales

2.Competition...