Logitech

Change Plan

Logitech Change Plan

Table of Contents

The Problem .................................................................................................................................................. 3 Change is Required ....................................................................................................................................... 5 Identify Specific Projects for Change ........................................................................................................ 6 Develop an Effective Communication Plan............................................................................................... 6 Eliminate Implementation Barriers........................................................................................................... 7 Proposed Change Plan .................................................................................................................................. 7

MGMT 600 – 23259 Leading Innovation and Change ............................................... April 23, 2014

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Logitech Change Plan

The Problem

B.O.S.S.

What will it take to move Logitech into the future as an innovative company? The future of technology is within the mobile industry and within what is known as “home entertainment.” The three main areas of future growth in the mobile world are as follows: Tablet accessories sales Audio wearables and wireless sales PC gaming sales

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It would be prudent to begin this journey by looking back at the last ten years. The consumer PC business appears to be in the doldrums due to the invasion of smartphones, tablets and mobile devices. The major spending seasons: back to school, thanksgiving and holiday sales have traditionally been the high points for the consumer PC business and unfortunately, have shown a sharp decline year-over-year. Traditional PCs and laptops are rapidly losing mindshare and market share, the unanimous verdict is that the PC, as we know...