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Category: Business and Industry

Date Submitted: 11/27/2014 09:21 AM

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1) From the available data, what other products that you can cross-sell to improve the customer relationship and profitability for the Bank?

The other products that I can cross-sell to improve the customer relationship and profitability for the Bank for Mr.Nasrul is house financing. Based on Mr. Nasrul’s profile, it is not stated if he has a home financing. It is safe to assume that he do not own a house at this time. Probably he is still searching for a home financing that can suit his profile and needs. One home financing that could bring his attention might be something that is designed to remove the concerns of unexpected increase in the Base Financing Rate (BFR). He can also enjoy the benefits of a flexible rate, giving him the advantage of potential long-term savings. Next product is unit trust because Mr.Nasrul no guarantor so he can do anything to raise incomes. Other products is takaful because Mr. Nasrul don’t take any insurance for protect himself for example accident, damage for his vehicle and others.

From the available data, for others Mr. Sulaiman is umrah and visitation financing-I. It is because be able from the income aspect so he was able to do umrah. A next product is Travel Personal Accident Takaful (Travel PA) offers protection, convenience, security and assistance that can cover Mr. Sulaiman and his family at the same time whiles travelling. It is highly suggested for Mr. Sulaiman to take up this plan as his personal objectives are his health and his family. He can rest assured that him and his family are protected the minute they step out of the house. There are four types of Travel PA offered: Individual Plan, Individual and Spouse Plan, Individual and Children Plan and Family Plan. . Others products for Mr.Sulaiman is special investment account-I by mudharabah. A Mudharabah Special Investment Account-i (MSIA-i) is based on the concept of profit sharing. Under this concept, customer provides capital for the Bank to invest. The profit...