Organizational Behaviour

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Perception, Attitudes,

and Personality Presentation Transcript

1. Chapter 5Perception, Attitudes, and Personality

2. Learning Goals• Understand human perceptual processes and how people form impressions of others• Describe types of perceptual error and their effects on information people get from their environment• Explain attribution processes and their effects on perception and attitudes

3. Learning Goals (Cont.)• Discuss the nature of attitudes, how they form and how they change• Explain the different views of human personality development• Discuss some dimensions of personality and several personality types• Recognize the effects of different cultures on perception, attitudes, and personality

4. Chapter Overview• Introduction• Perception• Attitudes• Personality• International Aspects of Perception, Attitudes, and Personality• Ethical Issues in Perception, Attitudes, and Personality

5. Perception, Attitudes, and PersonalityPerception Attitudes Chapter 5 Personality

6. Perception• A cognitive process: lets a person make sense of stimuli from the environment• Affects all senses: sight, touch, taste, smell, hearing• Includes inputs to person and choice of inputs to which the person attends• Stimulus sources: people, events, physical objects, ideas• Helps adaptation to a changing environment

7. Perception (Cont.)• Perceptual process – Target: object of the person’s perceptual process – Threshold: minimum information from target for the person to notice the target • Detection threshold: point at which person notices something has changed in her or his environment • Recognition threshold: point at which person can identify the target or change in the target See text book Figure 5.1

8. Perception (Cont.)• Perceptual process (cont.) – Target emerges from its surrounding context sometimes slowly, sometimes quickly – Quickly discriminate a high-contrast target from its background; an ambiguous target takes more time to see –...